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Ambassador Spotlight: Joanna Yates

By Brian Maslach Please join us in welcoming our newest ambassador: Joanna Yates! Joanna is a remarkable human as well as being a phenomenal rider and coach. Her positive attitude caught my attention before I knew anything about her coaching or riding abilities. Her energy is contagious! Not surprisingly, she is a professional mountain bike coach and guide at the Sedona Mountain Bike Academy. She is also the content creator and social media manager for Thunder Mountain Bikes in Sedona Originally from West Virginia, Joanna initially developed her mountain biking skills in Slatyfork, WV. She moved to Sedona, a place many of us dream to be, to professionally utilize and further develop her skills. She's definitely the type of person I am excited to utilize to help test and...

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Before. During. After. - How to Combine Our Products for Maximum Effectiveness

I regularly receive questions about how to best incorporate all of our products for maximum effectiveness. While there’s more than one way to do so, based each individual’s situation, I thought I’d give my daily routine as an example. 

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Fueling for Cyclocross with Enduro Bites and Beta Red

Getting your nutrition dialed for cross race can be trickier than you might think. Races are relatively short, but they are also incredibly intense. The only thing I've encountered that comes close to their physical intensity are short-track mountain bike races, but even they are not quite as vomit inducing. Sprinting over barriers and up steep hills by foot as commonly encountered during cross races pushes the intensity level through the roof. You need glycogen stores to be at maximum to fuel these and other anaerobic efforts, but you also don't want much food in your stomach come race time. That is, unless you want to be distracted from going your fastest by burping up breakfast. It's not a pleasant feeling.

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