Nutrition RSS

If you’ve been around cycling long enough you might remember the days when bananas were customary fuel source found in jersey pockets.

What do Campbell’s Soup, Cargill, Coca-Cola, ConAgra, Kraft, Kellogg, General Mills, M&M Mars, and PepsiCo have in common? They now own many of the most popular organic food brands and exert a great deal of control over the organic food industry.

Having been around many different types of athletes, the one thing that’s always stricken me as odd is that many endurance athletes are nowhere near as lean as one would expect, in comparison to other athletic populations, based on their relatively healthy diets and high training volumes.

Shouldn’t this national crisis be getting more attention by our leaders? I’m one who typically believes that people should be able to live as they choose as long as it doesn’t harm others, but continuing this way will surely lead to disaster.

Being the nutrition geek I am, I often scan labels of nutritional products while in my local bike shop. Lately I’ve noticed that brands are beginning to employ some of the misleading tactics in their marketing to endurance athletes that have been used to sell supplement in other markets.