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Ambassador Spotlight: Joanna Yates

By Brian Maslach Please join us in welcoming our newest ambassador: Joanna Yates! Joanna is a remarkable human as well as being a phenomenal rider and coach. Her positive attitude caught my attention before I knew anything about her coaching or riding abilities. Her energy is contagious! Not surprisingly, she is a professional mountain bike coach and guide at the Sedona Mountain Bike Academy. She is also the content creator and social media manager for Thunder Mountain Bikes in Sedona Originally from West Virginia, Joanna initially developed her mountain biking skills in Slatyfork, WV. She moved to Sedona, a place many of us dream to be, to professionally utilize and further develop her skills. She's definitely the type of person I am excited to utilize to help test and...

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Before. During. After. - How to Combine Our Products for Maximum Effectiveness

I regularly receive questions about how to best incorporate all of our products for maximum effectiveness. While there’s more than one way to do so, based each individual’s situation, I thought I’d give my daily routine as an example. 

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Why We Avoid the 8 Common Allergens

Pushing our bodies to their limits also helps us become more aware of foods that just don’t sit well with us. And, sometimes, doing so can make us aware of or even induce, sensitivities to certain foods. Ever notice that you have trouble tolerating certain foods, or beverages, after a hard workout or race? Or worse yet, during a race? This is why we avoid using ingredients that contain common allergens in Enduro Bites.

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